Do You Believe that Etiquette and Good Manners have a place in Today's Modern World?

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This is a question I am often asked by the media, friends and customers.

Many believe that etiquette is an antiquated idea that no longer matches the needs of society.

The Chinese and Americans seem to think differently as they have placed extreme importance on it as CEO's and MBA's are queuing to attend business etiquette courses.

They seem to have learnt the golden rule of business: "Good manners lead to good relationships, better contracts and higher profits."

"While your partner is with you, I will never do business with you ever again," so said a friend of mine who lost his biggest account because of the offensive behaviour of his partner.

The question then is, what do you think?

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